Minting money : Facebook making billions off smartphone users
Facebook Inc reported a 51.7 percent jump in revenue for the
final quarter of 2015 as new advertising formats and an improved mobile
app drove a sharp rise in
ad sales.
The company's total revenue rose to $5.84 billion from $3.85 billion a year earlier, with ad revenue increasing 56.8 percent to $5.64 billion in the holiday shopping period, when spending on advertising typically spikes.
Net income attributable to common shareholders rose to $1.56 billion, or 54 cents per share, in the three months ended December 31 from $696 million, or 25 cents per share in the same period of 2014.
Facebook, which has the world's most popular smartphone app, has also been benefiting from a surge in video views that has attracted advertising dollars.
Facebook is an online social networking service headquartered in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg with his Harvard College roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities and later to high-school students. Since 2006, anyone who is at least 13 years old was allowed to become a registered user of the website, though the age requirement may be higher depending on applicable local laws.
ad sales.
The company's total revenue rose to $5.84 billion from $3.85 billion a year earlier, with ad revenue increasing 56.8 percent to $5.64 billion in the holiday shopping period, when spending on advertising typically spikes.
Net income attributable to common shareholders rose to $1.56 billion, or 54 cents per share, in the three months ended December 31 from $696 million, or 25 cents per share in the same period of 2014.
Facebook, which has the world's most popular smartphone app, has also been benefiting from a surge in video views that has attracted advertising dollars.
Facebook is an online social networking service headquartered in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg with his Harvard College roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities and later to high-school students. Since 2006, anyone who is at least 13 years old was allowed to become a registered user of the website, though the age requirement may be higher depending on applicable local laws.
No comments:
Post a Comment